FIRST WEEK
- Start networking and advertising
- Gather information
- Create marketing flyer
- Complete Multiple Listing Form
- Input listing into MLS computer and Internet sites
- Place sign on property
- Initiate and activate “Powerhouse Mobile” system
- Check county records for square feet and lot size
- Initiate professional photography for MLS and TV show
- Identify schools, recreation, shopping and public transportation
- Put lock box on property
- Order Virtual Tour
- Set up showing arrangements for CSS
- Create ad for “New Listings” in Herald Zeitung
- Coordinate showing instructions with tenant if necessary
- Add sellers to my database and follow-up procedure
- Find out if seller will need a Realtor where relocating
- Ask seller for buyer referrals
- Visit properties for sale in area – determine competition
- Follow up on all showings
- Submit copies of listing to other Coldwell Banker agents
- Check personal buyers in my database
|
SECOND WEEK
- Distribute flyers to Top 100 agents in area
- Network with top area agents
- Make oral presentation to company agents at weekly meeting.
- Deliver flyers to property
- Install a flyer box on sign
- Update seller with call or letter
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Add property to fax network
- Send out Tell 20 postcards to neighbors
- Add property to company preview list for Closer Look presentation
|
THIRD WEEK
- Verify MLS listing detail (book, price, features etc.)
- Design ad for monthly magazine
- Check seller motivation
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Follow up on Tell 20 postcards
- Visit any new and similar properties for sale in the area
- Follow up on any showings marketing the listing
- Send notice of new listing sphere of influence database
|
FOURTH WEEK
- Distribute flyers to New Braunfels area agents.
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Update seller with call or letter
- Attend marketing session with top agents
- Check value as compared to competing properties
- Email new electronic file to top 100 area agents
|
FIFTH WEEK
- Review marketing activity
- Review direct mail done to date
- Follow up on all showings
- Check value
Respond to Powerhouse Mobile callers
- Contact prospective buyers through company provided lists
- Distribute flyers to San Marcos and Seguin area agents
|
SIXTH WEEK
- Mail flyers to buyers in my personal database
- Follow up on all showings
- Evaluate activity, price/terms with seller and adjust accordingly (phone or meeting)
- Overcome buyer objections with seller
- Update seller with call, letter or meeting
- Respond to Powerhouse Mobile callers
|
SEVENTH WEEK
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- If applicable, send price reduction letter to all agents in the fax data base
- Update flyer, internet and MLS re: price reduction or changes
|
EIGHTH WEEK
- Follow up on all showings
- Update seller with call or letter
- Update market analysis – Complete new comparative market analysis
- Complete list of solutions to objections or reduce price
- Respond to Powerhouse Mobile callers
- Attend MLS marketing session and make presentation on changes
|
NINTH WEEK
- Review marketing activity
- Review telemarketing done to date
- Visit any new and similar properties that are for sale
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Network with top agents for feedback
- Review listing with Human Resources Department of major area corporations
|
TENTH WEEK
- Update seller with call or letter
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Obtain offers or objections
|
ELEVENTH WEEK
- Telemarket prospective buyer lists
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Obtain offers or objections
|
TWELFTH WEEK
- Review marketing activity
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Update market analysis
- Review direct mail to date
- Evaluate activity, price/terms with seller, adjust accordingly
(call/letter/meetings)
|
THIRTEENTH WEEK
- Follow up on all showings
- Make any price changes to flyer
- Respond to Powerhouse Mobile callers
- Send price reduction letter to all agents in fax and internet network
|
FOURTEENTH WEEK
- Recall prospective buyer lists
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Update seller with call or letter
|
FIFTEENTH WEEK
- Review marketing activity
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Call top agents in town
|
SIXTEENTH WEEK
- Send listing follow up letter to fax network database
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Update seller with call or letter
|
SEVENTEENTH WEEK
- Review marketing done to date
- Follow up on all showings
- Respond to Powerhouse Mobile callers
|
EIGHTEENTH WEEK
- Evaluate activity, price and terms with seller
- Adjust or extend if listing lends itself to an extension (meeting, call or letter)
- If listing is extended, marketing timetable starts over at week one.
- Update market analysis
- Follow up on all showings
- Respond to Powerhouse Mobile callers
|
NINTEENTH WEEK
- Telemarket prospective buyer lists
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Review marketing activity
|
TWENTIETH WEEK
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Update seller with call or letter
- Send inventory letter to fax database
|
TWENTY-FIRST WEEK
- Review marketing activity
- Follow up on all showings
- Respond to Powerhouse Mobile callers
|
TWENTY-SECOND WEEK
- Network session with area agents
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Update owner with call or letter
|
TWENTY-THIRD WEEK
- Follow up on all showings
- Respond to Powerhouse Mobile callers
- Review marketing done to date
- Telemarket prospective buyer lists
|
TWENTY-FOURTH WEEK
Original listing expires |
